Work

TV - Debonairs Pizza “Tease me, Please me”

Challenge -

Launch two different pizzas as one offer

Insight -

One is more girly, one is more boyish

Solution -

Use Somizi to comically show the transformation

Result -

Sales reached the 7.24%, within inches of target

Challenge -

Launch new bigger packaging

Insight -

More to share

Solution -

Own weekends with Gareth Cliff's famous phrase

Result -

Record sales in September, exceeding budget by more than 10% – over 300 000 cases sold

Challenge -

Reinforce M&B as the primary destination for muffins and coffee

Insight -

The brand is big on generosity

Solution -

Bring the legend of the founders to life

Result -

15.8% increase in sales in first two weeks

Challenge -

Launch Discovery Insure and a new Vitality Drive product

Insight -

People like lots of rewards

Solution -

Show the bundle of rewards with cut-through imagery

Result -

Targets exceeded for take-up of the policy within first two months

Challenge -

Sell more in winter

Insight -

Choc-junkies want instant gratification

Solution -

Eat, Love and win free airtime - from product, to POS right through to TV

Result -

Targets exceeded

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