What women want - The death of the female stereotype
is critical for a pioneering mindset.
Over 82% of South African women are the primary household purchaser.
The generic “LSM 8-10, working mom who is a homemaker” approach is increasingly ineffective.
Morrisjones have created the XX-Files – an in-depth quantitative research project in partnership with TNS surveys.
And the results are surprising…
Our insights into female attitudes to life, love and everything else, have serious consequences for marketers.
You’ll be fascinated to hear about what women want when it comes to health and wellbeing, fashion and beauty, education, technology, alcohol, finances and relationships. Visit www.thexxfiles.co.za